01 August2021

How big of a stadium crowd are consumers comfortable with?

Just as sports venue closures in March 2020 marked the epoch of COVID-19 for many, venue openings around the world are signaling a return to pre-pandemic life.

New global YouGov research shows a plurality of global consumers — about three in ten (29%) — say they’d be comfortable attending a sporting event that’s between 25% and 50% capacity. Only 8% of global consumers say they’re comfortable with a near or totally filled stadium. However, there are significant differences among the 17 markets in which YouGov conducted its study.

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